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The SS19 trend report

SPOTLIGHT ON

The SS19 trend report

6 March 2019


Welcome to spring/summer 2019 – a smorgasbord of fresh and exciting ideas, colours, silhouettes and ultimately, new characters to try on for size. It’s a season of two overarching persuasions: sleek and functional versus crafty and creative. In one camp, simplicity rules with utilitarian designs and a neutral palette of dreamy sunset shades. In the other, a more free-spirited aesthetic comes through, evoking wanderlust via artisanal techniques such as tie-dye, patchwork and crochet.

But before you choose a side, don’t. Nobody said you had to pigeonhole your wardrobe to fit within one trend. Instead consult your diary, consider the message you want to convey and assign your look to match. Board meeting on Monday? Opt for a well-cut suit styled with a bold handbag or animal-print heels – it’s professional without lacking personality. For Spice Girls enthusiasts, combat trousers are back, which is a prerequisite if you’re lucky enough to have tickets to their reunion tour in June. Daydreaming of sundowners in Ibiza? Book your holiday now and use your trip as an excuse to embrace the haute-hippie look with a suitcase full of maxi dresses, tie-dye tees and cool denim.


Fashion is really all about communication so don’t be afraid to mix up your mood and use your clothes as a vehicle to inspire, have some fun and ultimately, build your inner confidence. The key is to invest in key pieces that make you feel great and naturally, the rest will follow.

Catwalk photography by Jason Lloyd Evans.


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