ICONIC London Underglaze LongWear PDRN Grippy Primer with Hyaluronic Acid

What it is? Base locked, makeup secured. Designed to strengthen your base and lock in your makeup for up to 12-hour wear. Forget patchy, cakey makeup – our Underglaze Grippy Primer creates a lightweight yet powerful base that improves makeup application, finish and wear - without being sticky, heavy or pilling. Our innovative glaze-to-grip technology delivers dewy-glass skin and a flexible grip in one step. It acts like a magnet to hold makeup in place, while reducing creasing, fading and patchiness for a flawless finish. Infused with next-gen plant-derived PDRN, Hyaluronic Acid, and Niacinamide, our makeup-skincare hybrid doesn’t just prime; it helps to smooth, hydrate and rejuvenate your skin’s appearance. The result? A dewy, glazed finish and budge-proof makeup. WHY YOU’LL LOVE IT: 12-Hour Power Grip: Provides a lightweight yet powerful grip that locks makeup in place - without being sticky, heavy or pilling. Instant Glaze – Delivers a dewy, glass-skin finish without the oily, greasy feeling. Bouncy Water-Gel Texture – Creates a smooth, plump base for makeup and leaves skin feeling hydrated and refreshed. Budge-Proof Makeup – Helps combat creasing, fading and sliding for a long-wear, flawless finish. KEY INGREDIENTS: Makeup-skincare hybrid. Powered by: Plant-Derived PDRN – Renowned for its skin-rejuvenating benefits. Hyaluronic Acid – Hydrates and plumps the appearance of the skin. Niacinamide – Helps to refine and smooth skin texture. HOW TO USE: Minimum prep. Maximum hold. Shake, drip, and grip. Apply a few drops and blend into the skin with your fingertips. Wait 60 seconds for the primer to activate, then apply your makeup as usual. Suitable for all skin tones.