Wasn't sure what to expect after reading reviews but I love this mascara. It holds the curl after using a standard lash curler extremely well. It's looks like I have a pretty set of false lashes on when using this. It's not very lengthening but does hold curl and dimension. Removal was easy. I turn the water warm, and run some through my lashes with a very gentle massage motion to soak them. Then I soak cotton rounds in warm water and press them gently on my eyes for about a min. I finish it by gently wiping my lashes between the cotton with it sort of pinched in half to keep it from smearing on my face. Comes right off, no tugging or lash loss. Originally posted on www.maccosmetics.co.uk