Why fake it when you can get a false lash impact with your own lashes? Max Factor False Lash Effect mascara doubles your lash size with the impact of false lashes without the fuss. It's a make up artist's must have. The secret is in the lash boosting combination of Max Factor's big brush combined with patented Liquid Lash technology. With every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100 percent impact. 100 percent you.