Click here to use our website with more accessibility support, for example screen readers


WOMEN   |   MEN   |   CHILDREN   |   HOME   |   LABEL/MIX


How to wear colour

26 September 2018

Wearing bold shades can be a daunting prospect for most, especially in the colder months when sombre greys and blacks feel a little more in tune with the season. And while I’m not suggesting you go full pelt and match your outfit to public transport – although it definitely seems to be working for stylist and street-style star, Ada Kokosar (above) – stepping out of your colour comfort zone can actually work wonders for your mood and style credentials. Here’s how.


Going for bold

There’s a rainbow of possibilities here, but the key is confidence. If dressing head-to-toe in paint-box brights makes you feel self-conscious, don’t do it. This is a trend that demands attention; so taking it to the extreme should only apply if it feels in tune with your personality. If it does, try clashing Crayola hues like emerald green and cobalt blue, but stick to a minimal silhouette – it has to be one or the other. Equally, you can wear one shade head-to-toe, be it neon for the ultra-brave or muted jewel tones like this chic, merlot-red ensemble above. Be sure to mix up your textures though to avoid it looking too one-dimensional.

Meet me in the middle

Consider this your mid-way option: you want to embrace colour, but aren’t quite ready to let it dictate your entire wardrobe. The good news is it’s simple – take one statement piece and build the rest of your outfit around it. This could be a bold knit (traffic-light hues are in) or a look-at-me jacket, just keep everything else pared back. Team it with denim or tailoring and suddenly your everyday staples will have a new lease of life.

In the details

For the colour-shy, the easiest way to incorporate this trend in to your wardrobe is with a few punchy accessories. Make monochrome and neutrals your foundation for the outfit itself, then throw in a standout bag or pair of shoes to deliver the desired effect with little effort. If you start to build confidence, you can slowly ditch the darker shades and step closer towards the rainbow.

Photography credit: Jason Lloyd Evans. The women pictured in this article are not affiliated with Next or the products featured.




Confirm Country Change

Are you sure you want to navigate away from this site?

If you navigate away from this site
you will lose your shopping bag and its contents.