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Next’s new London store 

19 September 2018 

Step inside the airy new Oxford Street store – Next’s newest and largest central London branch

Calm, airy, pleasant. These aren’t really words you associate with shopping on Oxford Street. Next’s newest London store looks to change all that by providing shoppers with an inspiring, stress-free shopping experience in the heart of the capital. 

Occupying almost 40,000sq ft over two vast floors in what was formerly Oxford Street’s Plaza shopping centre, natural daylight streams in through huge windows. 

Selling the latest girls’boys’, women’s and menswear Next ranges, the new London store also houses concessions including Clarks kids, Paperchase, Lipsy, Costa Coffee and hip Dutch lifestyle brand HEMA. 

With customers at the forefront, the spacious layout is designed to work for everyone, including busy parents. Kidswear departments are often hidden away in the basement or first floor making it sometimes tricky to negotiate with a buggy. Not so in this shiny new store, where childrenswear is helpfully located on the ground floor, near the main entrance. 

As well as a comprehensive range for boys and girls from the new collections, here you’ll find a large and elegantly designed baby department serving up all the cutest styles for baby boys and girls. Note: this is an excellent place to find a gift for a newborn. Reluctant male shoppers will be welcomed by the stylishly laid-out menswear department on the first floor with space with a specially designated suits shop.

In addition to shopping for clothes for the family, you’ll be able to pick up birthday presents, cards and then sit down and rest your feet with a cuppa. In other words, the new Oxford Street store is the kind of place you’ll actually want to hang out. And for those who can’t make it to the new store, our entire collection, along with over 400 brands, are available online. Shopping at Next has never been easier. 

The new store is located at 120–128 Oxford Street, London W1D 1LT

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