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I.O.U. Mum

Why are we grateful to our mums? Let us count the ways…and thank mum for each one

It can be easy, with our busy lives, to forget just how much we owe our mums – that’s why we have Mother’s Day. From ferrying us around to attending every school event, we have plenty to be thankful for.


But what exactly do we owe them for most? Do we owe mums more for their time, or invaluable advice, or for countless items “borrowed” over the years – secretly snaffled lipstick  and squirts of perfume?
 

To celebrate mums up and down the country, Next has sought out the answers: what we owe our mums, and how much mums give to us – even after their kids leave home. Scroll to see what we discovered, and how we would thank mums in a different, unique way each time.


What do you owe your mum for ?


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I.O.U…Your Time

Your mum is there for you in a thousand countless ways, and each one demands a little bit (sometimes a lot!) of her time – which adds up to days and weeks of dedication. We’ve counted some of the big things but we all know that a mum’s work is never really done mums know that they give much more time.


From time spent watching over us and being there for important moments to the time required to remember all the little details on our behalf, a mum is a mum 24/7.

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Mums remember 10 things a day for their kids

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P.E. kits, permission slips, play dates and after-school appointments…on average each mum remembers 10 different things a day  just in relation to her kids - never mind work, home, and the rest.

It’s a habit some never really get out of, even when their “kids” have flown the nest – though hopefully this lets Mum have a little more headspace for herself. Our survey found that older mums felt they had more “me” time.

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On top of school events (like parents' evenings and plays) and acting as a live-in chauffer for us and our friends, mums also spend 112 days of their kids' childhoods watching them take part in sports and hobbies

Most of us take this for granted when we’re younger – until we find ourselves doing the very same for our own brood!

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Mums spend 112 days of their kids' childhood watching them take part in sports and hobbies

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78% of mums get less than an hour to themselves each day

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We all appreciate the importance of a little “me” time, but few mums feel like they actually get much. It’s easy to let self-care take the backseat (if there’s any room there) – but as a mum, you just accept it.

If an hour a day is all a mum can get, we can at least try to make it as relaxing and therapeutic as possible (whether we’re treating ourselves or our own mum). We love a soothing hot bath with aromatic candles.

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I.O.U…Your Things

Hands up if you’ve ever borrowed (temporarily or otherwise) something from your mum?

 
Mums are often brilliant at digging out last-minute accessories , and for many of us they were our go-to stylist – even when we were still too small to fill their shoes. We might have explored make-up for the first time using their blusher , tried out their nail polish , stolen a sneaky scoop of posh face cream


These might not be as important as the love and time that mums give their kids, but material “stuff” is something else that they’re always providing – whether they know it or not!

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On average, mums buy 38 presents a year for their kids (birthdays and Christmas)

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We’re a nation of gift-giving; each of us enjoys giving and receiving gifts with people we love.

Gifts are a privilege, no matter how many. But when you stop and think about it, you might realise that kids often give their mums (and dads!) one or two gifts – the traffic is usually heavier in the other direction!

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Even the youngest among us can understand why we give mum a box of chocolates – confectionary is almost always a treat. 

We can’t blame mums for wanting to keep some special luxury chocolates  to themselves…though there’s always the hope that the box will be opened and shared (straight away?).

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Mums get 2 boxes of chocolates a year from their kids

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Kids “borrow” something from their mums 4 times a year

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And this is just the stuff that mums know about! 

It’s normal for kids to explore, and our mums often encourage this, but we don’t always leave things as we find them. Some things you can’t return – like learning that a foundation  isn’t exactly  your shade, or a dab of expensive perfume.

Each experiment helps us to define our own style, whether it’s like our mum’s or not.

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I.O.U…Your Love And Support

Ultimately, Mother’s Day is about showing our appreciation for everything that our mums do – in all the little ways they support us. For helping us learn about ourselves, for comforting us when we’re sad and showing us how to laugh again, and for remembering all the details.


For many of us it’s not until we have families of our own that we truly understand how much our mums did – and some of us then see even more of our mothers in ourselves. Just as we recognise the little things from them, every mum loves the little gestures from their kids that show love and appreciation.

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Mums get an “I love you” 13 times a week – almost twice a day

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Forget any stiff upper lips – our kids are getting pretty good at telling their mums how they feel!

Some mums hear it every day, while other kids might not say it quite as often. But one thing is for sure; hearing this from your kids never gets old.

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Mums could fill entire newspapers (including the weekend magazines) with how proud they are of their kids.

It’s natural to share this – even if it can produce the occasional blush from the kids. We might not like it at the time, but such pride shows us that we can be proud of ourselves too.

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The average mum shares proud moments about her kids on social media every week

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¾ of mums agree that having kids made them realise how much their own mum did for them

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Some things simply can’t be told – they have to be experienced. 

It’s natural to do so much for your kids that you don’t even realise it, and so neither do they…until they have their own, and discover just how much love, care and attention is given.

Each mother-child relationship is unique, but what is constant is that we all owe our mums – in all sorts of ways .

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Whatever you feel that you owe your mum most for – whether it’s a great sense of style, humour, or sense of fun – say “thank you mum” in the most fitting way this Mother’s Day .


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