Best New Mascaras

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THE
BEST NEW
MASCARA

Whether you’re a fan of big, bold lashes, want sky-high curl or a formula that gives you fluffy falsies without the faff, it could be time for you to choose a new mascara. Here are eight of the best new mascaras that have landed at Next in 2024.

BEST FOR:
BIG IMPACT

ICONIC LONDON TRIPLE THREAT MASCARA

Are you ready for volume, length and colour that lasts all day? Up the drama with ICONIC London Triple Threat Mascara, an ultra-black, weightless formula that volumises, lengthens and lifts lashes for maximum impact. The dense applicator brush coats every lash with intense colour for an instantly fuller look.

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BEST FOR:
MAJOR VOLUME

CLINIQUE HIGH IMPACT MASCARA

Turn up the volume with the Clinique High Impact Mascara. Discover the volumising power of the intense carbon-black formula for instant lengthening and thickening. The specially developed brush and formula work together to dramatically thicken lashes while separating.

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BEST FOR:
LOVELY LENGTH

CLARINS WONDER VOLUME XXL MASCARA

Combining instant make-up results with long-lasting skin care benefits, lashes are thicker, longer and fuller. The smudge proof formula comprises of 86% skin care ingredients and a Volumising Wax Complex to protect lashes for 12 hours.

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BEST FOR:
LAYERING LASHES

MAC MACSTACK MASCARA

MAC has put bolder eyelashes back on the map thanks to its brand-new MACStack mascara. The formula is super buildable, so you can add clump-free volume and length until you reach your desired look. Available with two different brushes – opt for the Mega Brush if you want instant volume or the Micro Brush for ultra-precise and controlled application.

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BEST FOR:
WATERPROOF WONDERS

LANCÔME LASH IDÔLE WATERPROOF MASCARA

Fans of Lancôme’s bestselling Lash Idôle will rejoice at the waterproof update. It gives lashes the same lifted 360º volume with a new gel emulsion formula. This waterproof mascara won’t budge, smudge or crumble throughout the day. Perfect for feather-light, fanned-out lashes for up to 24 hours of wear.

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BEST FOR:
SKY-HIGH CURL

SWEED LASH LIFT MASCARA

Discover maximum length, curl and definition with Sweed Lash Lift Mascara. The super-slim brush applies product from root to tip to give your lashes instant length and lift. Build the formula for dramatic impact, or stick with a single swipe for a natural-looking length.

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BEST FOR:
VEGAN-FRIENDLY BEAUTY

DELILAH INTENSE DAY TO NIGHT BUILDABLE VOLUMISING MASCARA

Say hello to vegan and cruelty-free mascara with Delilah Intense Volumising Mascara. The slim brush is designed to load each lash with an intense, clump-free colour. The buildable formula is made with jojoba extract to leave your lashes nourished all day.

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BEST FOR:
TRENDING BROWN MASCARA

BENEFIT BADGAL BANG MASCARA

Ready to make the switch from black to brown? Try BADgal Bang Mascara in a chocolatey brown shade that delivers the same voluminous impact in a softer tone. The airy formula feels light on the lashes and layers easily for added impact with every swipe.