Cath Kidston prints are entwined with British culture. It's from our studio in the heart of London that we take classic items and reimagine them with a smile. It's British design with a playful twist – a double oven glove in a button spot print, a duster coat dressed in gingham. Our prints themselves celebrate icons of our culture, like London red buses, English garden roses (which you'll find painted on mugs of tea all over). Even our optimism is distinctly British – more dancing in the rain than assuming it won't rain at all. We use our heritage to reflect, but also to look forward into a bright future.