Graham & Brown Divine Damson Resistance Ultra Durable Matt Emulsion Paint

Proudly introducing Graham & Brown s Colour of the Year 2026, Divine Damson. This opulent shade is inspired by the lush tones of ripe damson and fig. Its layered depth shifts gently with the light, revealing hints of mulberry and garnet. Luxurious yet comforting, our Colour of the Year brings warmth to any space - perfect for adding drama in a subtle, yet liveable way. Perfectly partnered with our Design of the Year 2026, Eternal Weave. Due to the richness of its pigment, Divine Damson is available exclusively in our Resistance and Interior Eggshell finishes - carefully chosen to do justice to its distinctive colour. As a true chameleon shade, it transforms as it dries, revealing unexpected depths and elegance with every brushstroke. On first view, the wet paint colour may appear slightly different, a little lighter and brighter, than expected. But trust the process: as the paint dries, it reveals its true depth, settling into a rich, even finish. This natural transformation is all part of the process, revealing the character and quality that define every Graham & Brown colour. Scrub-resistant and will stay luxuriously matt, even after cleaning. Ultra durable and moisture repellent to reduce dirt build up, perfect for kitchens, bathrooms, hallways and other high traffic areas. 1% Sheen Level. Covers up to 10m² per litre. Dry in 2 hours. Water Based. Sponge clean only.