Armani Beauty Si Passione Eau De Parfum 100ml

INTRODUCING MY WAY: THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI Giorgio Armani, designer of timeless fragrances, unveils its new fragrance, MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself. I AM WHAT I LIVE MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one's own multifaceted depths. Intimate yet universal, I am what I live encapsulates this ethos. FINDING ON HER OWN PATH A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, uncharted territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world, is how she forms a stronger sense of self. You can take anything away from me, but you can't take away what I've lived. Adria Arjona, Global Ambassador for MY WAY. CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive, and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers with Orange essence. The artisanal approach finally translates into the manual weighing and blending of the fragrance concentrate in Grasse, which creates pure, highly-refined notes with enhanced radiance and naturality. Created by Master perfumer Carlos Benam and senior perfumer Bruno Jovanovic (IFF). CAPTURING LIVED EXPERIENCES IN A BOTTLE MY WAY's sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and give light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the and encapsulates all of one's experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts, acting as a talisman as you find your own path. Storytelling and precious, the MY WAY bottle refill exemplifies Giorgio Armani Beauty’s commitment to the environment. Created with an innovative and seamless refill system, the MY WAY bottle makes it effortless to both reduce waste and recycle more. CAPTURING A LIVED EXPERIENCE Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjonas adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures. To view full ingredients please click here.