What is it: I’m No Flake is a targeted, yet soothing, clinically proven Anti-Dandruff Shampoo What it does: The ultimate solution to effectively reduce dandruff and soothe the scalp. Our innovative formula helps to rid hair of dandruff and target the root cause to prevent production of further flakes. I’m No Flake also turns this treatment into a treat, with a soothing mix of Aloe Vera and Chamomile, which protects your scalp from irritation and inflammation, all while conditioning, strengthening and restoring shine to your crowning glory!