Specifically formulated for brassy blonde and dull grey hair. Dramatically enhances shine and glossiness of hairReduces yellow brassy tones without staining. Formulated with Optical Brighteners and Violet Hues to reduce appearance of discolouration, giving reflective shine and a brighter appearance whilst Hydrolyzed Wheat Protein helps to strengthen hair strands and the cationic nature of this protein improves gloss, shine and moisture retention. Anti-static conditioning agents provide control and manageability. Does not deposit purple tones or stain the hair like some violet conditioners making it suitable for daily use. Helps highlights stay looking fresher for longer and makes hair appear smoother with less static and flyaways. It has a calming and soothing lavender fragrance. Suitable for Vegetarians and Vegans.