FASHION INSPIRATION, TRENDS & ADVICE
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12 September 2018
Meet uber-cool Scandi designer, Sofie Schnoor. The 44-year-old from Denmark has been making waves in the fashion industry since 2001 when she launched her eponymous label. Think relaxed yet fun everyday pieces that guarantee to win multiple likes on your Instagram account. From quirky tees to statement outerwear, Sofie has struck the ultimate balance of pretty, feminine dressing with an edge. We caught up with her to discuss design inspiration and her latest collection, now available at Next online.
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How did you get into fashion design?
It has always been a part of my life. My family has several retail stores in Denmark so it was almost my birthright to follow this path as a career and go to art school. We always talked design at the dinner table when I was growing up.
Where do you find your inspiration?
I’m always inspired, whether it’s details and moments in my everyday life or from travelling around the world. I see each of my collections as a painting that I build with tones, mood and impressions.
How would you describe the Sofie Schnoor woman?
I work with a mix of feminine and raw compositions in my designs and always have the girl or woman I am dressing at the front of my mind. I see her as fun, fashion forward, brave and authentic.
Do you have a style icon?
There is no one in particular. The strong women in my life always inspire me, and anyone who gives off a strong, positive vibe in what she’s wearing is likely to make me turn my head.
What’s your favourite piece from the new collection?
The frilled midi skirt is definitely up there as one of my favourites. It can be styled in so many different ways, but is always easy to wear. I would style it with my checked blazer and a T-shirt, or switch it up with a graphic hoody for a more casual spin.
What’s the best piece of advice you’ve ever been given?
To work hard and stay humble.
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