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How to find your dream denim

16 January 2019


Finding the perfect pair of jeans can be like gold dust – we want to believe such a thing exists, but the reality of owning denim that actually fits and flatters can often be a different story. And there are so many styles out there; skinny, straight, slim, cropped, boyfriend, wide-leg – so how do you decipher the right cut for you?


The key is working with your body type. And the good news is, there will always be a few styles that suit your figure – it’s often a case of trial and error and when you find the right fit, you’ll know it. Comfort is essential, too. Consult our need-to-know guide below to ensure your next pair of denims really is the perfect match for you.



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Petite

Your denim match: 

Slim boyfriend cropped jeans, £34

Chances are if you’re petite, finding the right length with your jeans is your biggest issue. Therefore, cropped designs are a brilliant way to tick that box and if you stick to darker washes as a rule, you’ll also look like you have longer legs. This boyfriend style is perfect, as the slim leg won’t drown your frame but still has on-trend appeal.

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Hourglass

Your denim match: 

'Lift, Slim and Shape' slim-leg jeans, £45

If you’re blessed with Marilyn Monroe curves, the secret to showing them off in denim is by drawing attention to the smallest part of your body, which is inevitably your waist. To do this, opt for a high-rise cut and a slim leg –  it will accentuate your natural silhouette while flattering it at the same time.

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Post-baby


Your denim match:

'360° Super Skinny' jeans, £48

Forget the idea that you’ll never get back into your favourite skinny jeans postpartum. Our amazing 360° super-skinny design is the ultimate solution for when you’re ready to start feeling like you again – and don’t rush, you’ve just spent nine months creating a life. Designed to contour and smooth your silhouette, the four-way stretch technology takes comfort to the next level. They really are the perfect everyday jean.

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Boyish

Your denim match: 

Vintage-style straight-leg jeans, £26

For more athletic body types, vintage-inspired jeans are your best bet. Avoid stretchy fabrics and opt instead for an authentic feel with a tapered leg to create more shape. If you long for a bum like the Kardashians, choose styles with strategically placed back pockets – this is a great trick for creating the illusion of a fuller figure.

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Curvy

Your denim match:

Bootcut jeans, £22

Shapely figures look amazing in a kick flare design. As with hourglass silhouettes, a high-rise works best for you – it will slim your tummy and help to elongate your legs, especially when worn with heels. When trying this style on, make sure that the flare starts from above the knee, that way it will balance out your hips and bottom.

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Tall

Your denim match: 

Cigarette jeans, £28

Finding jeans for a taller silhouette shouldn’t mean a trip to a specialist shop or tailor. Luckily, denim has come a long way. Longer legs can usually pull off most jean styles, but to minimise your search, know that the easiest way to avoid an awkward foot-to-ankle gap is by choosing cuts that are shorter or longer on purpose. That means a cigarette-style crop is a failsafe solution – and will make your legs look amazing – as will most flared designs.

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