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Mum rules

1 March 2018

Three stylish blogger mums share their tips on getting kids’ dressed in style, select their 

top picks from the new kids’ collection and reveal what their ideal Mother’s Day would be. 

Portraits by Katrina Campbell.


Anna Cascarina


The former magazine fashion editor lives in Hertfordshire with her partner and daughters, 

aged 11 and 13. After working as a stylist and teaching at London’s Fashion Retail Academy, 

Anna launched Little Flea, an online kidswear directory for style-savvy parents, in 2014.

“When you become a mum, your focus shifts a bit. I was always really interested in fashion for me and then 

that transferred to my kids. My advice when dressing your children? Choose your battles.As my daughters 

have grown older, they’ve become really into clothes. When they were younger, they might say, 'I want to 

wear these trousers' and then I’d suggest a choice of three different tops and we would both have an input. 

My thirteen year old doesn’t really let me dress her now but my younger one still allows me to influence her a bit. 

They are both quite tomboyish and like jeans and oversized tops. Even when it comes to school uniform, 

they will make it individual by adding skater trainers or a big coat over the top. We mix independent labels with 

high street and we love Next because it’s really trend-led.”

My perfect Mother's Day…

“The ideal Mother’s Day for me is doing absolutely nothing. Watching a film, having a meal cooked for

me or going out somewhere for lunch. Or even better a bit of pampering at a spa would be nice.”


Peggy Juche


German-born Peggy lives in Malmö, Sweden, with her husband and four children. When her eldest kids

were little, she launched her kids’ style blog, Paul et Paula, showcasing international design and fashion trends.

Peggy has recently become a content editor for the online kids’ style bible, Lunamag. com

“I was always interested in good design for my kids so I just started blogging about things I found,” she explains.

Despite her passion for great style, Peggy has a straightforward approach to dressing her children. “You might think 

I’m super trendy – don’t get me wrong, I love kids’ fashion – but for me it’s more important for my kids to be 

comfortable and not dressed-up. I like for children to look themselves. I generally stick to natural fabrics and things that 

are made well and that will last when they are washed, it’s very simple. I have a few go-to labels that I mix and match.”

So, what does she look for when shopping for her kids? “Colour and stripes, simple pieces that my kids can wear and wear.” 

So, does she have any tips for getting four kids’ dressed and out the house without major meltdowns? Always get the 

outfits organised the night before. Let them choose as much as they can and then you can put the look together."

My perfect Mother's Day…

 “It's a long cosy family breakfast – the kitchen table is the focal point of our house and it’s where we all come 

together at the beginning of every day. It’s where we all sit down together and talk as a family.This year I’d also like a 

little surprise treat in the afternoon.”


Olivia Brookman


One half of the chic family décor brand, Olli Ella, which specialises in fair trade baskets 

and cool nursery accessories (her sister Chloe is based in Byron Bay), Olivia lives in north London 

with her husband and two children, Nika, four, and Jules, nearly two.

Olivia and sister Chloe's inspiring lifestyle brand was born eight years ago when Chloe was pregnant with 

her first child and couldn't find a stylish nursing chair. The style-savvy pair went about filling that gap in 

the market and since then have branched out into handwoven baskets and dreamy, Instagram-friendly home

accessories. Olivia's natural good taste translates to her own children's wardrobes. “I love letting kids have an

input in what they wear. I don’t want them to look like mini adults – if they want to wear four patterns mixed together 

then go for it, I want them to have fun. Nika has strong opinions, she loves accessories, she loves bling and 

she loves super heroes. I want to encourage that. The rule is that she has free reign in the week and I decide more over 

the weekend. I love unisex clothing too. Jules and Nika are pretty much the same size now so it’s really nice for them to 

mix and match their wardrobes. I like simple, quality design and I mix high street with independent. Next is a go-to 

label for me. The colours are good and I love the basics.”

My perfect Mother's Day…

"It would start with a lie in (I wish), followed by a bubble bath with my little girl. Then a tasty brunch at the Good Egg in 

Stoke Newington and after that a treasure hunt in Hampstead Heath.To round off the perfect day, an early, drama-free, 

kids’ bedtime and home-cooked meal made by my husband (while I watch on, not even lifting a finger). One can dream.”

Want more Mother's Day inspiration? 

Show your mum how much you care and join our #thanksmum campaign

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