At Mamas & Papas, we understand that having a baby triggers a huge wave of emotions - love, joy, excitement, happiness, anticipation, and sheer amazement at the miracle of life. These feelings are often accompanied by scary undercurrents of fear, anxiety, worry, and self-doubt. Can I do this? How do you do it - there’s no manual! Am I good enough? At Mamas & Papas, we believe that while parents come in many different forms, every parent wants to fully embrace the miracle of having a baby and be a great parent. Our purpose is to inspire and support parents in becoming the best parents they can be: confident, capable and loving life with little ones. At Mamas & Papas you’ll experience our passion for parenting in everything we do. It’s in our parent led design, imaginatively curated products, empowering retail experiences and services from brilliant basics to magic moments and everything in between, and in how we are imaginatively optimising resources and minimising our environmental impact. It is all delivered by positive, dedicated, supportive teams, along with progressive parenting partnerships and a friendly community you can belong to.