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Award-winning licensed apparel Brand Threads encapsulates magic and adventure, sharing a journey of sustainability from production, straight to your little one's bed time. With an endearing range of character clothing, the designs come to life from their UK based design team. We source Better Cotton and Recycled Polyester for sustainable clothing with comfort and cosiness in mind, Brand Threads aims to inspire your little ones to drift off to dreamland – with their favourite character pyjamas in tow!