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Soaked in Luxury is a Copenhagen-based label for urban, chic women who want sophisticated fashion at affordable prices. Their aesthetic is feminine and vibrant with a love for glamour grounded by tailored silhouettes. Soaked in Luxury dress women for their real lives, so collections offer clothes that transcend seasons with day-to-night versatility. You’ll find pieces that brighten up the closet, that you can turn to for any event, that you’ll rely on season after season. HISTORY In August 2002, the renowned haute couture designer Isabel Kristensen collaborated with IC Company to launch “O by Isabel Kristensen.” The original concept was to create a ‘bridge’ between the luxury world of haute couture and the affordable high-street. In July 2005, Isabel Kristensen left IC Company and the brand was reborn as “Soaked In Luxury.” In 2014, DK Company acquired the brand from IC Group. Today, the creative direction of the brand takes us back to the origin of luxury meeting high-street.