S.E.W is our eco-friendly clothing collection, which champions sustainable fabric and supports both people and planet. Style your casual outfits with our Azura jeans from the Blue 73 denim collection. Crafted from super-soft premium denim, these jeans are the perfect off-duty pair thanks to their straight cut and contrast stitching. They feature belt loops, pockets and a zip fly. Breathable, light and soft to the touch, our organic cotton is grown using methods and materials that are kinder to the environment. It avoids toxic pesticides and synthetic fertilisers which make production safer for people and wildlife.