Jeans. We love them. And were really passionate about every little detail when it comes to making them. Which is why these are our best ever jeans. Hands down. But what makes them so great? From the very first design sketches, to sourcing the best quality denim, we've been on a mission to make the best jeans, for you. They're packed with character. Built to shape to your lifestyle. Super strong and premium quality. And we even add those extra special touches that only you can see. Designed to adapt to your lifestyle, these jeans are hard-wearing, tough and made from premium quality denim. The fit has been made slimmer than our previous slim styles so what you're getting is a truer slim shape. We've also raised the waist at the back, so they're really comfortable and fit better when you sit down. And it's all in the detail... the stitching is stronger and sturdier than ever.