PÜR Fully Charged Limited Edition Light Up Mascara

Opposites attract with this cult-favorite and editor-adored Fully Charged Mascara! Powered by innovative Magnetic Technology, this Limited-Edition Light Up Mascara features our original revolutionary magnetic polymer matrix formula that wraps a positively charged elastic veil around each lash to instantly lift, separate and define eyelashes for maximum, long-lasting performance. Speak volumes with one simple flutter. Fortified with a specialized blend of ingredients, this age-defying mascara helps condition and strengthen eyelashes to help prevent lash loss. Equipped with a unique, limited-edition light up component, so you can see each and every lash, this mascara is perfect for quick touch-ups on-the-go! Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow… because we understand that lashes aren’t only seen, they speak a language of their own.