At last you can style while you dry, with the new ghd aura hairdryer for speedy ultimate root-lifting volume & super smooth shine. With two breakthrough innovations in technology, it offers a truly new drying and styling experience that delivers the ultimate in luxurious volume and a smooth, shiny finish. The Laminair technology delivers a 42% more concentrated stream of air than other dryers, meaning you can work on one section of hair, without disturbing the others, giving you exceptional styling precision and control. What does this mean for your hair? Stunningly smooth and shiny results. While the innovative cool wall technology, it keeps the outer casing and nozzle cool to touch, ensuring you can style much closer to the root for impressive volume. In addition to this, it is 27% quieter and lighter for a more comfortable drying and styling experience. The advanced ioniser which removes static electricity from hair, for frizz free hair with no fly aways. The unique external power supply system reduces the weight of the hairdryer. The removable mesh filter makes it easy to clean. The variable power and heat settings allows better control during styling.