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FASHION INSPIRATION, TRENDS & ADVICE

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Fashion Week survival kit

15 February 2018



As the style set descends on the capital for London Fashion Week, we caught up with The Fashion Digital’s founding director, Natalie Hughes to talk us through her must-have picks and tips for surviving the shows in style.




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Natalie Hughes

I was initiated into Fashion Week almost ten years ago, as a bright-eyed, bushy-tailed and determinedly heel-wearing fashion writer. A decade - and several blisters - later, I run my own social media agency, The Fashion Digital, which involves running between backstage and front-of-house at our clients’ shows during LFW, and I like to think I have curated the perfect sartorial survival kit:

Firstly, I'll identify a couple of densely printed midi dresses – these will be my best friends when I’m sleep-deprived and losing the will to co-ordinate separates. Together with a pair of block-heel boots and a jewel-hued faux-fur coat, you’re good to go. I ought to address my burgeoning addiction to 1970s-style silhouettes too, from denim midi skirts to wide-leg flares, both of which pair perfectly with high-top trainers or chic courts - handy for all that frantic running around backstage. The final essential? A bag large enough to fit my massive phone but not so large it slows me down – and it’s got to have a cross-body strap, so my hands are free for snapping photos and writing notes.

Natalie is the Founding Director of social media agency, The Fashion Digital. Photography by Zoe Gibbs.




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