Our Story Shop the trendy collection Shop label mix collection now Shop the branded collection here Label/Mix Shop the whole 9 yard collection now
Shop the smart street collection Follow Whole9Yards on Instagram @mywhole9yards Shop Mix/Whole 9 Yards Raw Edge Lace Frill Top Shop Mix/Whole 9 Yards Lace Mini Dress Shop Mix/Whole 9 Yards Raw Edge Lace Evening Dress Shop Mix/Whole 9 Yards Raw Edge Sheer Lace Belted Top

/ “Our designs are intrinsically feminine grounded by touches of urban and grunge. We inspire to bring femininity to the streets”

Think lace dress, think occasionwear – except if you’re Daniel Ngoo and Franck Pouch of Whole9Yards, the contemporary brand that sets out to blur the line between day and eveningwear with a street-smart take on femininity. “We create clothing for everyday life, making feminine designs accessible for a multitude of occasions,” says Pouch, who launched the label online with Ngoo in 2014. “The lines between day, night and workwear are getting harder to define.”


There’s no denying their pieces for Label/Mix are pretty. But they’re also punchy, too, in the way that the black lace top and red lace dress are deconstructed with asymmetric hems and raw edges. And while they make great party outfits, they can also be dressed down with a leather biker jacket and battered Stan Smiths, the Whole9Yards way.

“She’s confident,” says Pouch of the Whole9Yards woman, “and her true personality shines through whichever outfit she’s wearing.” And if she happens to be wearing a beautiful lace gown to brunch, then all the better for it.


/ shop all Mix/Whole9Yards

/ shop all Label/Mix
Confirm Country Change

Are you sure you want to navigate away from this site?

If you navigate away from this site
you will lose your shopping bag and its contents.

Cancel